Raising Prices

Driving down 294 South to Indiana I counted 5 huge billboard signs by a local window company and this is probably a small fraction of what they spend on their total advertising budget.  Creating sales volume through advertising and branding your name can cost companies huge amounts of money.  Add to this the cost of salaries, multiple locations, insurance and other fixed expenses you create an overhead that can be terrifying…


If the economy slumps as it has in the recent years these fixed expenses can put you out of business.  To cope with this dilemma sometimes these companies must resort to higher prices, high pressure sales and techniques and cheaper labor and material.  Nu Concepts Window Co has been in business for 25 years.   Most of our business if from referrals.  How many companies can make that statement?  We have used the same installers (who know and understand our design concept) for a minimum of 12 years.  One crew has been with us since the beginning.


Installing James Hardie Board Siding, Marvin Windows, building Porticos and Pergolas and creating curbside appeal takes skill.  We have outlasted several of our vendors and many of our competitors.


Designing exteriors for over 25 years should make us one of the premier choices for obtaining an estimate..
 
Steve

 

Mike Mayer